Increase Brand Awareness
Loyalty, Memorability, Connection
Scenting allows you to connect with your customer on an emotional level and make your brand more powerful and memorable. Subtly diffusing pleasant aromas in your business can inspire loyalty and create a more pleasurable experience for your guests.
Harnessing the power of emotion linked with a smell. We help our clients to create unique and memorable environments, fix problems with bad odors, and brand products. Our designated fragrance designers can develop any fragrance or combination of fragrances, just for you.
Research, Facts, Revenue
There is a lot more to scent branding than just creating a pleasant aroma, or transmitting the aroma of a product. Research tells us that the sense of smell affects about 75% of our daily emotions, and plays a significant role in memory. The sense of smell is different from the other senses because it is processed first by the limbic system, the same part of the brain responsible for memory, perceptions, and emotions. The other senses are first directed through the analytical part of the brain, before indirectly reaching the emotional sphere. So scent is a more primitive sense, and science is discovering that scent plays a much larger part in influencing our emotions and decisions.
Scent Marketing is a growing trend in advertising, and it is becoming more and more successful because companies start to realize that our senses play a vital and complex role in forming our mood, thoughts, and behaviors. Businesses are spending millions of dollars to stand out and catch our attention, yet 83 percent of commercial communication presently revolves around visual and auditory stimuli. Scent marketing offers an avenue that is different from traditional branding strategies, and although it has not been yet fully discovered by companies, it is making a tremendous impact on those who use it. Scent marketing revolves around the fact that a human brain is most receptive and most likely to form, retain, revisit and reinterpret memory when all five senses are engaged. By influencing more than one sense, brands can establish a stronger and longer lasting emotional connection with the customer and finally be memorable.
Savvy businesses of tomorrow will create a powerhouse brand that will go beyond the realm of traditional TV and print ads. Those brands will engage their customers in a multi-sensory experience creating an environment that caters to all of the five senses and becomes unique.
How We Help
We assist companies in determining how to best meet their goals using scent, so that they can create the desired mood, impression or effect by using the right scent in the right environment. In a similar way that an appropriate, well-composed song or melody can have a long-term impact on the listener, so too can a well-thought out scent.
We Work With Companies To:
- Examine their brand philosophies, principles, and objectives.
- Identify their message and target audience.
- Identify any relevant data and research.
- Deliver and employ the correct scent and scent delivery systems.
Emotion, Memory, Experience
In December 2006, Advertising Age identified the use of scent in advertising as one of the top 10 marketing trends to watch in 2007.
Over the last 25 years, numerous studies have been conducted by research scientists on the behavioral effects of scent upon consumers. These studies indicate that the incorporation of scent to create a true multi-sensory branding campaign delivers a much more compelling consumer message.
A few important studies have shown customers would spend 40% more time in an area of a retail store scented with a distinct scent over an odor-free area. Research also showed an 84% increase in the willingness to purchase a pair of Nike shoes in a scented room over an odor-free room (and pay $10.33 more for the same pair of shoes). In another study, slot machine receipts increased by 53% in the scented area of a casino. (*Brand Sense / Martin Lindstrom / Free Press 2005).
In the highly competitive $800 billion advertising industry, most companies only use two of the five senses (sight and sound) in their branding and marketing strategies. However, because emotions are so closely tied to our sense of smell, decision makers are beginning to understand that building emotional ties with scent between consumers and products is critical.
A good, comparative example of this macro-growth phenomenon would be the home fragrance/aromatherapy market that began over two decades ago. In 1984 the home fragrance market was virtually non-existent. By 1994, the home fragrance market reached approximately $230 million in annual sales. According to Euromonitor International, the recognized global standard in market analysis, the home fragrance category in 2008 exceeded $8.4 billion in sales.
We offer scenting solutions by industry, so you can maximize the impact that scenting has on your specific environment.
Key Scent Benefits Are:
- The creation of a memorable experience for your guests.
- An enhanced perception of your brand and product.
- Increase Sales: Customers stay longer in a pleasant smelling space. Studies have shown up to 44%
- Enhanced customer loyalty.
- Increased productivity of your staff.
Science, Sales, Statistics
Smell intrigues both marketers and scientists because it has the unusual ability to call up powerful memories instantaneously. Smell is perceived by olfactory receptor cells, neurons with knob-shaped tips called dendrites that bind to molecular odorants. When an odorant stimulates a receptor, the cell sends an electrical impulse to the olfactory bulb, where odorant patterns are interpreted as different smells. Because the olfactory bulb is part of the limbic system, the emotional center of the brain, smell is closely connected to the amygdala and hippocampus, structures that influence our behavior, mood, and memory.
We work closely with The International Fragrance Association (IFRA)to ensure that all of our fragrances uphold and exceed the guidelines for safety, for both consumers and the environment. We are committed to providing the safest and most sustainable products available on the market. All of our ingredients are derived from safe and renewable resources that are never tested on animals.
- The human sense of smell affects 75% of our daily emotions, mood, and desires.
- Does a new car really smell new? As a car is rolled off the production line, an artificial “new car smell” is sprayed inside that lasts about 6 weeks. A lot of people will opt out for a used vehicle and will spend extra money just to get a car with the “new car smell.”
- Rolls Royce reproduced the scent of his big seller, the 1965 Silver Cloud, and sprays it under the seats to recreate the scent of this classic “Roller.”
- Singapore Airlines uses the scent of lotus flowers and bamboo forests that is worn by flight attendants and put on hot towels handed to passengers before takeoff. Could that be the reason for their continued high marks from consumers?
- A study conducted at the Hilton Hotel and Casino in Las Vegas has shown that gambling revenues increased by 54% when an area of slot machines was scented. While results in the unscented area of the slot machines remained unchanged.
- 85% of all consumers experience memories of their childhood when they smell Crayola crayons and the newer crayon-scented colored pens.
- The crunching sound of Kellogg’s Corn Flakes that you hear when you eat your corn flakes was invented in a lab. The texture of the flakes were adjusted to match the brand.
- Coca-Cola vending machines in Las Vegas are made to deliver their cans in clouds of cool mist, increasing its revenue by 81%.
- The Jorvik Viking Centre pumps a stench into its York museum to give visitors a true simulation of what the Viking era smelled like. The museum attracts over 14 million visitors a year who come to experience smells like a Viking toilet, shopping centers, and car showrooms.
- What do Johnson & Johnson’s baby powder and Plato smell like? You guessed it, Vanilla! They use vanilla because it is the most recognized scent in the world. From grandmas baking to mother’s milk, vanilla is the most recognized globally. Would you buy any other brand?
- Scent is the closest sense linked to memory.
- Our sense of smell is responsible for 80% of what we taste. Food with no smell is tasteless.
- Calming aromas are used in MRI Facilities to reduce appointment cancellations and anxiety in patients. As a result, cancellations went down to 2%.