What Your Company’s Scent Says About You

Have you ever walked into a business and immediately noticed an enticing aroma? Many companies use scent to attract customers and spark an emotional response when they enter the premises. Smell also remains with you, reminding you of the associated people, places, and things and making you want to go back. Aroma is one of … Continue reading What Your Company’s Scent Says About You

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What Is Scent Science?

Indulgent, Effective, Intimate There’s Much More To Scenting Than Meets The Nose. Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role in memory. The sense of smell is different from the other senses, because it is processed first by the limbic system, the same … Continue reading What Is Scent Science?