Join Me for The Essential Oils Transformation!

There is SO MUCH confusion about essential oils (even fears!), but replacing the synthetic toxic chemicals in your home and life using these all-natural tools CAN BE simple, as well as affordable, all while promoting improved health and happiness! With all the fear, hype and confusion surrounding essential oils it can be nearly impossible to … Continue reading Join Me for The Essential Oils Transformation!

The Case for an Evidence-based Aromatherapy Practice – Tisserand Institute

The current mood around aromatherapy is complex. There are companies and company representatives making ludicrous health claims which are damaging to the reputation and therefore the development of the practice. In contrast, there are the vocal cynics and critics who, using mostly offensive, ignorant language, insinuate that all complementary and alternative medicine (CAM) practice is … Continue reading The Case for an Evidence-based Aromatherapy Practice – Tisserand Institute

Setting the Standard for the Safe Use of Fragrance Materials

The IFRA Standards are the basis of the fragrance industry's system for ensuring the safe use and enjoyment of fragrance materials.This self-regulatory system sets rules for the use of nearly 200 fragrance materials, including: bans on the use of some materials (Prohibition);rules on the quantities or maximum dose to be used or the products in … Continue reading Setting the Standard for the Safe Use of Fragrance Materials

The Language of Fragrance

Each essential oil and perfume has three ‘notes’. Top notes come out first: they are often tangy or citrus-like smells that are easy to smell and more fleeting. Middle notes, often aromatic flowers, come out later: they provide body. Base notes (often woody fragrances) last longest: they provide an enduring fragrance. Discover the wide range of fragrances in … Continue reading The Language of Fragrance

Why Scent for Business’s

Connect, Inspire, Brand Creating an emotional connection and a memorable experience for consumers is crucial in today’s competitive business world. With an ever increasing rise in start-ups, pop-up shops, and e-commerce stores, creating a recognizable and unique brand is imperative. Scent Marketing has become a game changer in increasing sales, heightening value perception, expanding brand … Continue reading Why Scent for Business’s

Essential Oils in Alternative Acne Therapy

Acne, a common skin disease, affects people from adolescence through adulthood. Regardless of an individual's age, primary and secondary acne lesions can have negative psychosocial effects. Complementary and alternative medicine (CAM) may offer benefits whether used in a complementary fashion or as an alternative to conventional treatments. CAM acne treatments have not been well-studied by … Continue reading Essential Oils in Alternative Acne Therapy

MARKET REPORT AUGUST 2019

The following report contains updates on the current trends in production and availability of the most in-demand Essential Oils, Carrier Oils, and Raw Materials sourced from around the globe. Lemongrass Oil In India, Lemongrass is harvested in May, September, and February. The current growing conditions are favorable and no issues have been found for this … Continue reading MARKET REPORT AUGUST 2019

EVERYTHING YOU NEED TO KNOW ABOUT ESSENTIAL OILS: QUALITY, TYPES, PRICING and MORE

HISTORY OF ESSENTIAL OILS Due to the worldwide usage of essential oils for centuries, it is difficult to pinpoint exactly which culture began using them first, but the first records of essential oils allegedly come from ancient India, Persia, and Egypt. Greece and Rome also engaged in the widespread trade of aromatic oils and ointments with Eastern countries. … Continue reading EVERYTHING YOU NEED TO KNOW ABOUT ESSENTIAL OILS: QUALITY, TYPES, PRICING and MORE

7 Of My Favorite Antibacterial Essential Oils

While many people consider antibiotics the best medicines against bacterial illnesses, they are increasingly outsmarted by the bacteria they were intended to kill. Fortunately, a growing body of research shows that essential oils may be the best kept secret against bacterial infections. Here are 7 of my favorite antibacterial essential oils: Basil Essential Oil Basil … Continue reading 7 Of My Favorite Antibacterial Essential Oils

What Your Company’s Scent Says About You

Have you ever walked into a business and immediately noticed an enticing aroma? Many companies use scent to attract customers and spark an emotional response when they enter the premises. Smell also remains with you, reminding you of the associated people, places, and things and making you want to go back. Aroma is one of … Continue reading What Your Company’s Scent Says About You