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Join us at the beautiful University of Utah campus October 14-17 2020 for the World of Aromatherapy X – Beyond Aromatics IV Conference.

Early Bird pricing active! Register before 12 AM Mountain Time on June 1st 2020 to qualify!

World of Aromatherapy X

Beyond Aromatics IV

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Setting the Standard for the Safe Use of Fragrance Materials

The IFRA Standards are the basis of the fragrance industry’s system for ensuring the safe use and enjoyment of fragrance materials.

This self-regulatory system sets rules for the use of nearly 200 fragrance materials, including:

  • bans on the use of some materials (Prohibition);
  • rules on the quantities or maximum dose to be used or the products in which certain materials can be used (Restriction); or
  • other conditions on the type of material (Specification).

As with the Code of Practice, the system applies to all IFRA members, covering approximately 90 per cent of the global fragrance industry by production volume.

In all cases the final responsibility for the safe use of any fragrance material put on the market rests with the company supplying the material.

Trusting the Standards

An independent Expert Panel for Fragrance Safety oversees the safety assessment process to ensure that it is scientifically robust.

The members of the Expert Panel include renowned independent figures from scientific fields such as dermatology, toxicology, pathology and environmental sciences.

The Panel evaluates data on a fragrance material and checks whether that data supports current use levels.

Safety is the overriding consideration: the Panel seeks to ensure that fragrance materials are subject to appropriate safety assessments.

And the Expert Panel can act swiftly and decisively: in cases where the safety assessment does not support current use, the Panel instructs IFRA to issue a Standard either restricting, banning or setting specifications for a material so that it can be used safely.

Importantly, the final decision on the content of the Standard is solely in the hands of the Expert Panel, not IFRA or RIFM – adding an additional layer of independence.

Understanding the Standards

The IFRA Standards set the maximum dose of a fragrance ingredient in finished consumer goods. They are primarily a tool for use by IFRA members in their daily work.

The typical user is a perfumer or someone else with a technical, regulatory or scientific background – and so the format and language of the Standards is written with this audience in mind.

However, we believe that it is an important part of our self-regulatory role to be transparent about the Standards we apply – which is why all of the Standards are available on this website.

Reading the Standards

Given their intended audience, some of the information presented can seem confusing or hard-to-understand for non-experts. We believe it is important to keep the information brief and relevant for a technical audience – but also to give a wider audience the chance to understand what information is in a Standard, and why.

Given their intended audience, some of the information presented can seem confusing or hard-to-understand for non-experts. We believe it is important to keep the information brief and relevant for a technical audience – but also to give a wider audience the chance to understand what information is in a Standard, and why.

Here is a short explainer of the key information contained in a typical Standard:

Basic information: the chemical name of the fragrance material, any synonyms, an illustration of the molecular structure, and the CAS, or Chemical Abstracts Service, number – a unique identifier applied to different chemical structures.

It is important to note that ‘chemicals’ do not only mean laboratory creations. They include fragrance materials from the natural world too.

History: a summary of IFRA’s assessments of the fragrance material, including when the material is due for further review based on the latest scientific understanding.

Recommendation: the type of Standard being applied:

  • Prohibition (a ban)
  • Restriction (allowing use only at certain levels or in certain products)
  • Specification (adding rules such as purity criteria)

Restrictions: maximum permitted concentration levels of the substance in different product types. The product types are set out in the Standards guidance documents.

Critical effect: why we are taking action and issuing a Standard – this is the health effect that we seek to avoid through a Prohibition, Restriction or Specification.

Nearly 500 years ago, Swiss physician and chemist Paracelsus expressed the basic principle of toxicology: “All things are poison and nothing is without poison; only the dose makes a thing not a poison.”

That is why we sometimes apply a Prohibition (when evidence shows that it would be difficult to ensure safe use at any relevant level) and sometimes a Restriction or Specification (when evidence shows that a material is safe to use, but within limits).

RIFM summaries: additional information provided by the Research Institute for Fragrance Materials, reporting on its studies and findings.

Rationale / conclusion: additional explanations by the independent Fragrance Safety Panel.

Our commitment to safe use

The IFRA Code of Practice is the global fragrance industry’s commitment to providing products that are safe for consumers and respect the environment.

The Code applies to all IFRA members, whether they are Regular Members or Members of National Associations. This covers approximately 90 per cent of the global fragrance industry by production volume.

It is also shared with regulatory bodies and other stakeholders and recognized in regulations or guidance documents issued by authorities around the world.

The Code covers the manufacture and handling of all fragrance materials, for all types of applications.

The majority of client companies (including producers of fine fragrance, personal care products and household products) expect their fragrances to comply with IFRA Standards as set out in the Code.

Amendments to the Code and the Standards are based on new scientific developments. These amendments may include new or modified Standards.


The Language of Fragrance

Each essential oil and perfume has three ‘notes’.

Top notes come out first: they are often tangy or citrus-like smells that are easy to smell and more fleeting.

Middle notes, often aromatic flowers, come out later: they provide body.

Base notes (often woody fragrances) last longest: they provide an enduring fragrance.

Discover the wide range of fragrances in this ‘Fragrance Wheel’ developed by perfumer Michael Edwards:

What is a fragrance?

A fragrance is a chemical compound that has a smell or odor. These compounds may include natural aromatic raw materials, obtained from plants using distillation, expression and extraction, and synthetic materials.

Making scents

IFRA members produce fragrance ingredients and create fragrance compounds, based primarily on requests from brands and consumer goods companies.

These compounds bring together natural ingredients – such as flowers, grasses, spices, fruit, wood, roots, resins, leaves and gums – and synthetic materials such as alcohol and petrochemicals.

Synthetic materials can also ‘recreate’ natural scents – which may make their use less expensive and resource-intensive.

Fragrance compounds are then added to finished consumer products such as personal care products, cosmetics, household cleaning products or fine fragrance.

From plant to perfume

Before manufacturing can begin, the initial ingredients must be brought together.

For natural ingredients this can involve collecting natural materials from around the world – often, these ingredients are hand-picked and distilled or extracted in the field to preserve their fragrance.

Oils are extracted from plants via several methods, such as steam distillation, solvent extraction and expression.

With these ingredients, perfumers can blend a formula that matches their customer’s request.

This creation process is carried out in compliance with the IFRA Standards, to ensure that the new fragrance can be used and enjoyed safely.

Where science meets art

Fragrances are the fusion of science and art: where chemists become creators, and where molecules make memories.

Fragrances are unique. They are designed with care, passion and ingenuity.

They give pleasure to billions of people around the world who use and enjoy fragrance every day – from a fresh-smelling shampoo to a stylish perfume, from a scented candle to freshly-laundered sheets.

Fragrances are part of our culture and history.

For more than 4,000 years – from ancient Egyptians, through the Persian, Greek and Roman Empires, and up to the modern day, scents have meaning: as part of a ceremony; as an expression of status; as a demonstration of cleanliness; as a statement of the imagination.

Even in today’s globalized world, scents are an expression of place.

And fragrances are rooted in nature: we have a particular connection to the natural world, with every person connecting a scent to something in the natural world.

Discover the Value of Fragrance

We all know how fragrance brings value to our lives: a perfume that evokes memories; the comfort given by fresh-smelling laundry; the clean feeling provided by a fragranced shower gel.

Fragrance brings joy, relaxation or a sense of escape; it boosts self-esteem; it allows us all to show our individuality and personality.

But fragrance also brings economic and social value. This report, prepared by PwC, studies the contribution of our industry in terms of jobs and value created, highlighted our key role as an innovative, sophisticated and global industry.

Trusting the Standards

An independent Expert Panel for Fragrance Safety oversees the safety assessment process to ensure that it is scientifically robust.

The members of the Expert Panel include renowned independent figures from scientific fields such as dermatology, toxicology, pathology and environmental sciences.

The Panel evaluates data on a fragrance material and checks whether that data supports current use levels.

Safety is the overriding consideration: the Panel seeks to ensure that fragrance materials are subject to appropriate safety assessments.

And the Expert Panel can act swiftly and decisively: in cases where the safety assessment does not support current use, the Panel instructs IFRA to issue a Standard either restricting, banning or setting specifications for a material so that it can be used safely.

Importantly, the final decision on the content of the Standard is solely in the hands of the Expert Panel, not IFRA or RIFM – adding an additional layer of independence.

The Fragrance Material Resource Center

Publications reviewed by the Expert Panel for Fragrance Safety are published on an open-source, publicly available, website sponsored by Elsevier’s Food and Chemical Toxicology Journal. The Fragrance Material Safety Resource Center features: 

Robust Summaries of Fragrance Ingredient Safety Assessments
The 2015 revision of the Criteria for the Research Institute for Fragrance Materials (RIFM) Safety Evaluation Process for Fragrance Ingredients
Scientific methodology papers
An archive of earlier publications on the safe use of fragrance materials
Other scientific publications supporting the safe use of fragrance materials globally

Click Here to enter the Resource Center

Why Scent for Business’s

Connect, Inspire, Brand

Creating an emotional connection and a memorable experience for consumers is crucial in today’s competitive business world. With an ever increasing rise in start-ups, pop-up shops, and e-commerce stores, creating a recognizable and unique brand is imperative.

Scent Marketing has become a game changer in increasing sales, heightening value perception, expanding brand recognition, and increasing customer satisfaction. This type of sensory marketing is targeted at the olfactory sense. The sense of smell is the most powerful of all the senses and is directly linked to emotions. Scent marketing allows businesses to create an emotional connection with consumers, which results in a more enjoyable and memorable experience for the customer.

Scent Marketing is more than just diffusing a fragrance in a showroom or lobby. It is the science of taking your company’s marketing message, brand identity, and target audience to create a unique fragrance that accentuates these values. Scenting has the ability to instantaneously trigger memories and even influence behavior. Combining scent and other marketing techniques can significantly amplify a customers experience and create a distinct, memorable connection with your brand.

Marketing, academic, and industry research has proven that incorporating scent significantly affects how consumers view your brand. Diffusing the correct aroma oil can subconsciously prompt customers to linger longer and have a more positive experience. The perfect scent ambiance will differentiate your brand from competitor for your clients, employees and guests, and result in happier customers, that linger longer.

Why Aromatech

Our Focus

Science, Psychology, Scents

As pioneer in the field of scent marketing AromaTech crafts scent-based ambient environments for leading hotels, casinos, retailers, gyms, restaurants, and other first-class establishment.

We use only high-quality, eco-friendly materials in our scent machines and commercial scents.


What is the philosophy of your business>? The mood? The feel? Our scent experts can match our commercial aromas to the essence of your business and intentions. You trust designers with your look, DJs with your sound. Trust us with strongest sense – your business’s scent.



Our aroma diffusers and commercial aromas are trusted through out the world by malls. casinos, hotels, gyms, spas, museums, and more. Our range of scents is limitless, drawing from 54 pure essential blends and more than 70,000 perfume quality aroma oils.

Innovation, Technology, Commitment

Since 2009, AromaTech™ has been branding and transforming businesses with ambient scenting.

Over the years AromaTech™ has been committed to refining and improving commercial scenting systems, and now we are happy to bring this technology into your home, with ease and convenience.

Working with world renowned companies such as Apple, Four Seasons, Harley Davidson, Jimmy Choo, Mercedes Benz, BMW, Sky Zone Trampoline Parks, Steve Nash Sports Clubs, and many other industry leaders and mega brands, in creating a unique experience by engaging memory and emotions through scent marketing.

Headquartered in Vancouver, British Columbia, AromaTech™ has been committed to refining and improving commercial scenting systems. Our goal is to increase your brand recognition by providing your business with a unique and memorable ambiance, to create an emotional connection with your customers.

Our network of distributors transform businesses globally with clients in many diverse industries. Industries such as automotive, hotels, entertainment venues, fitness centers, spas, retail stores, shopping malls, hospitals, and nursing homes are only a few, of the many, utilizing the marketing power of scent.

Our Technique

Solutions, Experience, Custom

We assist a multitude of companies to determine how to best meet their goals in creating a desired mood, impression, or effect by using the right scent in the right environment.

In a similar way that an appropriate, well-composed song or melody can have a long-term impact on the listener, so too can a well-thought out scent.

At AromaTech™ , we work with companies to examine brand philosophies, principles, and objectives, while identifying a goal message and target audience. By analyzing any relevant data and research, we create a unique and custom brand fragrance for our clients.

We install an effective scent delivery system that delivers a pure and consistent aroma while employing a convenient and hassle-free scenting solution.

Scenting Systems

Simple, Convenient, Effective

AromaTech’s™ commercial scent diffusers lead the market when it comes to application, flexibility, quality, and design.

We use cold-air diffusion technology, which preserves the integrity of essential and aroma oils. Our scent delivery systems releases scent in a form of micro-mist to ensure precise diffusion that is both noticeable and efficient in any size space or location

All of our commercial scent machines are designed for aesthetics and proficiency. Our commercial scent diffusers are available as stand-alone or wall mounted units, with the capability to easily connect to any HVAC (air-conditioning). All of our scent delivery systems are equipped with a digital control panel to conveniently set the intensity of the fragrance output as well as “store operating hours”. The housing structures are made from 100% recycled or recyclable products that are created from renewable resources.

Our Scents.

Powerful, Unique, Pure

We source only the highest quality ingredients from around the world to ensure that all of our fragrances delivery is a consistent and appealing ambient scent.

AromaTech™ offers unlimited possibilities for scenting, drawing from an array of pure essential oil blends and over 70,000 perfume quality aroma oils. Our team of scent designers create signature blends and unique recipes to create a memorable and unique environment for your business.

We source only the highest quality ingredients from around the world to ensure that all of our fragrances delivery is a consistent and appealing ambient scent. Unlike many chemical-based scents and air fresheners for businesses, our fragrances deliver a pure and clean ambiance, without harsh undertones.

AromaTech works closely with The International Fragrance Association (IFRA) to ensure that all of our fragrances uphold and exceed the guidelines for safety, for both consumers and the environment. We are committed to providing the safest and most sustainable products available on the market. All of our ingredients are derived from safe and renewable resources that are never tested on animals.

Our Beliefs.

Responsibility, Commitment, Sustainability

At AromaTech™, we continuously strive to provide the best commercial scenting solutions, essential oils, and aroma oil blends available in the world. We are dedicated to excellence and aim to stand behind all of our products unconditionally.

We believe in preservation of our planet and it’s ecosystems. We are rooted in environmental sustainability and ethical responsibility. All of our ingredients are derived from safe and renewable resources that are never tested on animals. Our packaging is create and designed from recycled and recyclable materials. We are committed to the creation of sustainable and cruelty-free products that are safe for consumers and the environment.

All of our Essential and Aroma Oil Blends are created from pure and natural ingredients that are Eco-friendly, Pet Friendly, Non-GMO and contain no harmful chemicals or additives. We use pure and natural ingredients that are sourced from renewable and sustainable resources throughout the world.

We combine our 100% Pure Essential Oils with all natural base ingredients to create 100% All Natural Aroma Oil Blends that are free of parabens, SLS, SLES, PEGS, glycols, petrochemicals, synthetic colors, harmful chemicals, and additives. These ingredients are clean, raw, and unrefined, just as nature intended.

Essential Oils in Alternative Acne Therapy

Acne, a common skin disease, affects people from adolescence through adulthood. Regardless of an individual’s age, primary and secondary acne lesions can have negative psychosocial effects. Complementary and alternative medicine (CAM) may offer benefits whether used in a complementary fashion or as an alternative to conventional treatments. CAM acne treatments have not been well-studied by Western methods, especially in children and adolescents. CAM approaches to skin problems include topical botanical extracts; plant essential oils (EOs) and aromatherapy; “herbal therapy”; and acupuncture. The author focuses on use of EOs for acne management.

An opening section, “Clarification of relevant terms,” is rather less than clear. Winkelman writes that EOs may be mixed in gels, compounded into pastes or sprays, or applied via baths, massage, or inhalation. He defines aromatherapy as therapeutic use of EOs. However, stating that EOs “are believed to be absorbed through the upper part of the dermis” ignores the defining pathway of aromatics: the nose and its limbic connection to the brain. Given the role of stress in acne, aromatherapy using calming, anxiolytic EOs could be of interest but is not mentioned. Nor are any EOs applied via inhalation mentioned in this article. The author discusses United States (US) Food and Drug Administration (FDA) definitions of drugs and cosmetics. Products sold as cosmetics (e.g., perfumes, shampoos) may claim to promote attractiveness through fragrance, but those marketed “with certain ‘aromatherapy’ claims, such as reducing the number of acne lesions or improving acne, meet the definition of a drug.” Massage oils claiming to relieve skin irritation are also, he says, drugs under these rules. Making a drug claim requires specific evidence and procedures under FDA rules. A later reference to “cosmeceuticals” further clouds this discussion. Under “Mechanisms of action,” neither skin nor nasal absorption is mentioned, but theories, including “systemic effects (drug or enzyme), placebo effects, or general affective or ‘reflectorial’ effects that induce positive moods” are listed. EOs rich in ketones are associated with wound-healing properties; those high in alcohols, with antimicrobial/anti-infective activities. A table of types of organic compounds in EOs and their proposed therapeutic actions is useful and might have been further discussed.

Possible alternative acne treatments include tea tree (Melaleuca alternifolia, Myrtaceae) EO (TTO). Well-characterized and with an international standard, it has been used medicinally for many years in some nations. In the US, most TTO has ~100 terpenes, with 40% terinen-4-ol. TTO is used in many over-the-counter (OTC) acne products. An evidence-based review of botanicals in dermatology concluded that TTO could become a standard acne treatment. In a clinical study, 5% TTO vs. 5% benzoyl peroxide had slower onset of effects but better tolerability. In a randomized placebo-controlled trial (RCT), patients with mild to moderate acne who used TTO 45 days had reduced total, inflammatory, and noninflammatory lesions compared to those using placebo. A Cochrane analysis, however, found the evidence for TTO of low methodological quality.

Hinoki false cypress (Chamaecyparis obtusa, Cupressaceae) steam-distilled leaf extract is widely used in cosmetics. Fermentation with Lactobacillus fermentum yields an extract, LFCO, that strongly inhibits Propionibacterium acnes. In an eight week, randomized, split-face study in 34 patients with mild to moderate acne, LFCO produced faster effects than TTO (P<0.05), greater effect on inflammation and inflammatory markers, and 65.3% reduction of inflammatory lesions compared with 38.2% for TTO-treated skin. LFCO reduced sebaceous gland size and sebum production. Authors of that study compared LFCO’s effects to retinoids and antibiotics, with fewer adverse effects (AEs). Copaiba (Copaifera spp., Fabaceae) oleoresin from tree trunks, eponymously called “copaiba,” is a traditional South and Central American medicine for wound healing. It is anti-inflammatory, antiseptic, and promotes healing. Active compounds are diterpenes. In a 21-day double-blind study, copaiba EO and placebo both reduced inflammation and lesions, but nonstandard measures made results difficult to compare with other studies.

Possible complementary acne treatments use EOs from sandalwood (Santalum album, Santalaceae), rosemary (Rosmarinus officinalis, Lamiaceae) extract, Jeju EO from thyme (Thymus quinquecostatus, Lamiaceae), found on the island of Jeju, South Korea, and EOs from kinkoji (Citrus obovoidea, Rutaceae) and amanatsu (Natsudaidai orange, Japanese summer orange; C. natsudaidai). Sandalwood EO is used in Asia for skin eruptions. It inhibits Staphylococcus aureus and P. acnes. Synthetic sandalwood induced wound healing in human keratocytes. In an eight week open-label trial, 89% of 42 patients with mild to moderate acne who used 0.5% salicylic acid with sandalwood in a 4-part cleansing regimen saw global improvement, with 37% mean decrease in inflammatory, 25% in noninflammatory, and 31% in total lesions compared to baseline. Products were mostly well-tolerated. Three rosemary compounds modulate cytokine production via different mechanisms. While rosemary extract in “cosmeceutical” or dermatologic products may boost their anti-inflammatory effects, its “injection… is not associated with… irritation or inflammation in the mouse model.” Jeju oil may be active against P. acnes. The other two EOs are characterized as “Korean citrus” despite the apparent Japanese origin of at least one. Tested against P. acnes and S. epidermidis, they reduced P. acnes secretions of interleukin-8 and tumor necrosis factor α.

No studies have reported on psychosocial outcomes of botanical acne treatments, cost effectiveness or other advantages, or possible effects on hyperpigmentation. Clinical evidence is sketchy to nonexistent. Nonetheless, dermatologists should be familiar with CAM options in order to respond to patient interest.


Winkelman WJ. Aromatherapy, botanicals, and essential oils in acne. Clin Dermatol. May-June 2018;36(3):299-305. doi: 10.1016/j.clindermatol.2018.03.004.


The following report contains updates on the current trends in production and availability of the most in-demand Essential Oils, Carrier Oils, and Raw Materials sourced from around the globe.

Lemongrass Oil

In India, Lemongrass is harvested in May, September, and February. The current growing conditions are favorable and no issues have been found for this crop. This year’s harvest yield is projected to be the same as last year’s, and approximately 50-60kg of Lemongrass Oil can be produced from 1 acre of land. There is increasing demand for pure Lemongrass Oil in the world market, and production increased by over 20% in early 2019. Market conditions are favorable with expected growth in coming days.

Evening Primrose Oil (Refined, Unrefined & Organic)

In China, Evening Primrose is harvested in October. This year’s harvest yield is projected to be slightly lower than that of last year. The demand and market conditions are stable.

Raspberry Seed Oil (Refined & Unrefined)

In Chile, Raspberries are harvested manually, with the harvest season beginning around December and ending in February or March. The seeds are available year-round, as the fruits are frozen until they can be used by juice producers. This year’s growing conditions were favorable and the harvest yield was high higher. The demand is increasing and the market conditions are good.

Lemon Organic Oil

In Sicily, organic Lemons are harvested from December to June. The Mediterranean climate in Sicily is highly favorable to the growth of citrus fruits, and, at present, all trees are free from severe cultivar diseases. While harvest yields might vary slightly over the years, this fluctuation is not detectable in the market. For their exceptional, organoleptic qualities, Sicilian oils are consistently in great demand and are thought to be the most appreciated by flavour and fragrance houses the world over. The Lemon Oil market is influenced by the international, European, and domestic markets; thus, the conditions change each year.

Lemon Oil & Lemon 5-Fold Oil

In Sicily, Lemons are harvested from late November to late April. This year’s crop is expected to be quite fair, despite the warm temperatures, which could potentially affect the blossoming. It is too early to tell; thus, a clearer figure will be available during the month of September. This year’s harvest yield is highly likely to be at least at the same level as that of the previous year. The demand for Lemon Oil and Lemon 5-Fold oils increases slightly each year, mainly in the Asian market. Due to an excellent crop in South America and the consequent increased availability of raw materials, there is a possibility of a price reduction.

Palmarosa Oil

In India, Palmarosa is harvested every 3 months. A drought-like condition in the growing region has impacted the harvest yield and has caused a decline in production. This year’s demand was low and the market conditions are at the lowest level.

Turmeric Oil

In India, Turmeric is harvested from January to March. There have not been any major issues with growing conditions. Carryforward stocks are decent this year; hence, there might not be a surge in prices during the next season. The demand for Turmeric is stable. The prices are firm and are expected to remain the same for some time.

Sea Buckthorn Oil (CO2 Extracted)

In China, Sea Buckthorn fruits are harvested every year between October and January from the stable region of the Tibetan Plateau. At these high altitudes, the Sea Buckthorn fruits experience extreme temperature changes and are constantly exposed to intense sunlight, a duality that helps them to develop a natural resiliency and to better lock in nutrients without any man-made pollution. Compared to last year, this year’s harvest is expected to be slightly lower. In China and Southeast Asia, the demand for Sea Buckthorn is increasing. The rising cost of artificial picking is also leading to increased prices.

What Your Company’s Scent Says About You

Have you ever walked into a business and immediately noticed an enticing aroma? Many companies use scent to attract customers and spark an emotional response when they enter the premises. Smell also remains with you, reminding you of the associated people, places, and things and making you want to go back. Aroma is one of the most powerful tools you have in your arsenal as a business owner. That’s because it is so powerfully connected to emotion and memory – more so than any other sense. 


Your primary goal as a business owner is to attract and retain customers. There are many ways to do this, of course, but a signature scent is one of the most effective things you can do. People are turned off by unpleasant, musty, or stale odors; they’ll remember them the next time they think about your business and choose to shop elsewhere. Unpleasant smells are one of the surest ways to ensure that your customers don’t return. Unfortunately, commercial buildings do not naturally smell great, so it’s important to do what you can to replace bad scents with good ones. That’s where aromatherapy and scent marketing come in. 

Think about the relaxing scent of a candle shop, the sensual smell of a perfume store, or the enticing aroma of a bakery. These pleasant scents encourage your customers to return again and again. It also matters that your company’s scent is related to your business. For example, a shoe store that smells like the outdoors might call to mind visions of running or hiking – think pine, berries, or the ocean. Such an aroma could ensure that your customers leave with not just a pair of shoes, but also a memory. Then, the next time they need new shoes, they’ll come to you. 

Alternately, you might want to choose a scent that takes attention away from the natural scent of your business. For example, if you run an auto repair shop, it may naturally smell like grease, coolant, and oil – not super pleasant aromas. You can transform your customer experience by changing the scent in your workplace – say, to our Hawaiian Tropical, a lovely blend that calls to mind warm, sandy beaches and tropical island breezes with banana, vanilla, and peach nectar. This scent gives your customers a much more pleasant experience while they relax and wait for you to repair their vehicles. It also calms their stress over unplanned expenses and helps ensure that they’ll bring their vehicles back to you the next time something goes wrong. 

Essential and aroma oils are also perfect for offices. Your employees, vendors, and clients will all enjoy the pleasing aromas, and you’ll enjoy increased productivity and more repeat business. At AromaTech, we make it as easy as possible for you to scent your workspace with diffusers you can connect directly to your HVAC system to subtly scent multiple zones. This approach helps you make a great first impression on all who enter your office building and goes a long way towards stronger brand recognition. 

Regardless of the type of business you run, introducing the right scent can accomplish several goals at once including boosting office morale, improving your customer experience, and increasing sales. It also shows your employees and your customers that their comfort and work conditions matter to you. Many things factor into the overall success of your business – hiring the right people, providing impeccable customer service, and much more – but a nicely scented environment is a significant factor that yields surprising benefits.

What Is Scent Science?

Indulgent, Effective, Intimate

There’s Much More To Scenting Than Meets The Nose.

Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role in memory. The sense of smell is different from the other senses, because it is processed first by the limbic system, the same part of the brain responsible for memory, perceptions, and emotions.

It is powerful and fast because it is the only sense that goes directly to the emotional part of the brain without intervention along the way.


Behind the marketing and advertising appeal of a scent is the science. The human nose is a sensitive organ that can detect more than 350,000 different scents.It is the close connection of the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, that is said to be responsible for the power behind the sense of smell.

How Does Scent Branding/Marketing Work?

Olfaction, the sense of smell, is the process of receiving volatile chemicals that flow through our nostrils from the ambient air around us. Each odor has its own molecular shape, and finds a unique set of receptors within the human olfactory system.

Humans have over one thousand of these odor receptors, and can easily identify over 10,000 individual scents. Scent marketing works to create specific responses in the consumer, and scent branding can help to imprint a custom pleasant smelling scent formula into the memory directly into the consumer’s emotional centre.

Oil Facts

  • Essential oils have the unique ability to impact both the body and mind – crossing into the physiological and the physical.
  • AromaTech sources quality assured 100% pure essential oils which offer health benefits through their anti-bacterial properties that neutralize the air and fight the spread of air borne bacteria. Essential oils also promote physical and psychological benefits for the mind and body. The power of essential oils:
  • 100% pure essential oils are derived from the essence of plants. Therefore they carry the health and cleansing properties of those plants.
  • Essential oils eliminate bad odors rather than simply mask them, including cigarette smoke.
  • Essential oils, when inhaled as diffused oil micro-mist, help to boost the body’s immune system.
  • Scientific research confirms that essential oils fight and eliminate air borne bacteria, viruses and molds.
  • Many hospitals in the UK diffuse pine oil in burns units to prevent the spread of infection.
  • Essential oils have been part of cough medicines for many years for the power behind the sense of smell.
  • Aroma and 100% Essential oils combine to capture the essence of nature, indulge the senses and revitalize the air.


The Nose

Powerful, Connected, Impressionable

The human sense of smell plays an important role in memory because scent receptors in the nose connect directly to the section of the brain responsible for memory and emotions. So powerful, in fact, the nose is believed to affect 75% of our daily emotions.

It is the close connection of the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, that is said to be responsible for the power behind the sense of smell.

Did You Know…

The sense of smell works 24 hours a day and is the one human sense that cannot be ‘switched off.’

The human sense of smell affects 75% of daily emotions and plays an important role in memory.

The human nose is believed to be able to detect up to 350,000 chemicals. Emotion can be communicated by smell.

There are suggestions that smell can influence mood, memory, emotions, mate choice, immune system, and hormones.

Scenting does not impact on judgment and has been tested to prove that it cannot cause obsessive behavior. Academics and researchers agree that scents are effective simply because they create a mood which validates intentions.

Smell amplifies the sense of taste. Try this… if peeled pieces of apple are placed in one bowl, and peeled pieces of potato in another, and then the nostrils are held completed closed while a piece from one bowl is sampled, the two tastes are indistinguishable. That’s why a head-cold severely impacts your appetite and sense of taste


Proven, Intricate, Profitable

Academics and marketers have known for more than 20 years that there is a strong link between an aroma and a customer’s lasting feeling of enjoyment from that aroma. Studies show that a pleasurable scent diffused at a noticeable level can validate consumer intentions, improve workplace productivity and assist with health and medical conditions:

When the aroma of baked bread was released in a US supermarket, sales in the bakery section increased threefold. (Hirsch, 1995, International Journal of Aromatherapy).

Research in Japan is being undertaken to understand the influence scent and the use of essential oils has on the treatment of Alzheimer’s disease. (Miyazawa, 2006, Inhibition of Acetyl cholinesterase Activity by Tea Tree Oil & Constituent Terpenoids)

The diffusion of lavender during breaks at work has been found to prevent the deterioration of work performance. (Sakamoto, et al, 2006, cited at

An Australian university is using scents to assist in the diagnosis of several brain disorders including Alzheimer’s disease, Huntington’s disease, Parkinson’s disease, schizophrenia and obsessive – compulsive disorder.(University of Melbourne, 2006, cited at

A trial undertaken in a USA casino showed that gambling revenue increased by 48% with the introduction of a pleasant aroma into a test area. The trial concluded that a noticeable scent in the air acts to enhance the mood and intention of patrons, without affecting judgment or exacerbating obsessive gambling behavior. (Hirsch, 1995, Psychology and Marketing)

In a 1989 trial, customers spent more time browsing at a jewelry counter when a scent was introduced. (Knasko, 1989, cited in The Journal of Marketing, USA)

A Natural Antibiotic: Thyme Oil

Superbugs like methicillin-resistant Staphylococcus aureus {MRSA} are on the rise and, unfortunately, are becoming resistant to the drugs used to treat them. When faced with a microbial infection, using natural antibacterial agents may not only be more effective but also safe and risk-free.

Apart from using spices like garlic, I recommend you try essential oils derived from herbs like thyme oil. Not only do they have antibacterial properties, but they also provide a number of health benefits. Before I go into thyme oil’s antimicrobial functions, let me share some information on the essential oil.

thyme oil

What Is Thyme Oil?

Oil of thyme is derived from thyme, also known as Thymus vulgaris. The perennial herb, a member of the mint family, is used in aromatherapy, cooking, potpourri, mouthwashes, and elixirs, as well as added to ointments. Thyme also has a number of medicinal properties, which is due to the herb’s essential oils.

The benefits of thyme essential oil have been recognized for thousands of years in Mediterranean countries. This substance is also a common agent in Ayurveda practice. Today, among the many producers of thyme oil, France, Morocco, and Spain emerge as the primary ones.

Uses of Thyme Oil

Due to thyme oil’s antibacterial, antispasmodic, antirheumatic, expectorant, hypertensive, and calming properties, it has a long list of uses that include:

  • Home remedy – Thyme oil is used to relieve and treat problems like gout, arthritis, wounds, bites, and sores, water retention, menstrual and menopausal problems, nausea and fatigue, respiratory problems (like colds), skin conditions (oily skin and scars), athlete’s foot, hangovers, and even depression.
  • Aromatherapy oil – The oil can be used to stimulate the mind, strengthen memory and concentration, and calm the nerves.
  • Hair product – It is said that thyme oil can prevent hair loss. It is used as a treatment for the scalp and is added to shampoos and other hair products.
  • Skin product – Thyme oil can help tone aged skin and prevent acne outbreaks.
  • Mouthwashes and herbal rinses – Like peppermint, wintergreen, and eucalyptus oil, thyme oil is used to improve oral health.
  • Insecticide/insect repellent – Thyme oil can keep insects and parasites like mosquitoes, fleas, lice, and moths away.

The Composition of Thyme Oil

Thyme is an example of a herb with over 300 varieties and various chemotypes, which are plants with the same appearance but have different chemical compositions. Each chemotype yields different oils with corresponding therapeutic benefits. This occurs when the plant is grown in different environments, climates, and soil.

Depending on which chemotype it is derived from, the oil of thyme produced will have a distinct chemical structure. The known chemotypes are:

  • Thymus vulgaris thymolThis chemotype has strong antiseptic activities and is 60 to 70 percent thymol. It goes by the name of “thyme” and “red thyme,” and is harvested during the fall.
  • Thymus vulgaris linalool This is the most gentle of all thyme chemotypes. Referred to as “garden thyme,” this variation has potent antiparasitic and antifungal properties and is grown at high altitudes.
  • Thymus vulgaris carvacrol– As its name suggests, this type contains the chemical constituent carvacrol. Its amount will depend on when it is harvested. When collected in the spring, it will contain 30 percent carvacrol, and 60 to 80 percent when harvested right after flowering or during the fall. T. Vulgaris carvacrol is known for its antiseptic properties.
  • Thymus vulgaris thujanol– Found only in the wild, this plant contains 50 percent thuja oil and is known for its beneficial effects on the immune system and hormones. It is often called “sweet thyme.”
  • Thymus vulgaris alphaterpineolThis type is harvested during the early spring and has a pepper-like smell.
  • Thymus vulgaris geraniol ­– The geraniol chemotype has a lemon-like fragrance and is grown at high altitudes. It is often picked during autumn.
  • Thymus vulgaris 1,8 cineole – This contains 80 to 90 percent cineole and has diuretic, anticatarrhal, expectorant, and analgesic properties.
  • Thymus vulgaris p-cymene– This should be obtained from spring or else it becomes a different chemotype.
  • Thymus vulgaris phenol­– These are thyme plants that grow at high altitudes and contain up to 90 percent of phenol compounds.

Benefits of Thyme Oil

As I previously mentioned, thyme oil is an effective natural agent against nasty bacterial strains. A study presented at the Society for General Microbiology’s spring conference in Edinburgh pointed out that essential oils may be efficient and affordable alternatives to antibiotics in the battle against resistant bacteria.

Among the essential oils tested, cinnamon oil and thyme oil were found to be the most successful against various Staphylococcus species, including the dreaded MRSA.  Researchers said that this can help lower antibiotic use and minimize the formation of new resistant strains of microorganisms.

Oil of thyme can also function as a decontaminate for food products. As shown in Food Microbiology, both basil and thyme essential oils exhibited antimicrobial properties against Shigella sonnei and Shigella flexneri that may contaminate food. The compounds thymol and carvacrol in thyme oil demonstrated this benefit.

Furthermore, thyme oil can be used as a preservative against spoilage and several foodborne germs that can contribute to health problems. It is effective against other forms of bacteria like Salmonella, Enterococcus, Escherichia, and Pseudomonas species.

Other reports also show that oil of thyme has anti-inflammatory properties. In a research published in the Journal of Lipid Research, six essential oils including thyme oil showed the ability to suppress the inflammatory cyclooxygenase-2 (COX-2) enzyme in the same manner as the antioxidant resveratrol does. It was noted that the chemical constituent carvacrol was responsible for this effect.

The same study also noted that thyme and the other essential oils activated peroxisome proliferator-activated receptors (PPARs), which help suppress COX-2 expression.

In addition to these, significant health benefits of thyme oil include:

  • Help reduce symptoms of chronic fatigue syndrome
  • Stimulates menstrual flow
  • Increases circulation and elevates low blood pressure
  • Triggers the removal of waste that may lead to cellulite
  • Eases nervousness and anxiety
  • Helps fight insomnia
  • Eliminates bad breath and body odor

How to Make Thyme Oil

Thyme essential oil is produced through the steam distillation of the fresh or partially dried leaves and flowers of the thyme plant. Distillation produces a red-, browns, or orange-colored thyme oil, which has a strong, spicy smell. Further distillation yields white thyme oil, a clear or pale yellow oil with a mild fragrance. As mentioned before, its chemical composition varies depending on the type of thyme used in production.

Fortunately, you can make infused thyme oil at home. Here’s is one guide you can use.

What You Need:

  • ½ cup fresh thyme
  • 8 ounces carrier oil (ex. olive oil)
  • Mortar and pestle
  • Saucepan
  • Funnel
  • Glass container


  • Wash the herbs and dry it by patting it with a clean cloth. You may also dry it in the sun or place it in a salad spinner.
  • Crush the herbs using the mortar and pestle to release their natural oils.
  • Place the crushed thyme and its oil into the saucepan, and place the carrier oil. Simmer this mixture over medium heat for at least five minutes or until it produces bubbles.
  • Turn the heat off and allow the mixture to cool. Pour the mixture into the glass container then store in a cool place.

How Does Thyme Oil Work?

Thyme oil can be used in a number of ways. It can be inhaled, applied topically, or used as a mouthwash. Below are some particular ways to enjoy its benefits:

  • Relieve pain – Mix three drops of thyme oil with two teaspoons of sesame oil. Use this mixture as a massage oil and apply on the abdominal area to relieve pain. This may also be used as a massage oil to treat other types of pain.
  • Alleviate fatigue – Add two drops of thyme oil to your bath water.
  • Improve sleep – Add a few drops to your diffuser.
  • Promote oral health – Use thyme oil as a mouthwash by adding one drop to a cup of warm water.
  • Reduce the appearance of scars and skin marks – Apply oil of thyme mixed with any carrier oil (like almond oil) on the affected area.
  • Use as a cleanser – Add a few drops of thyme oil to your facial wash.
  • Treat or protect against respiratory problems – Add two drops of thyme oil to hot water and use for steam inhalation.
  • Uplift mood – Simply inhale the scent of thyme oil.

Is Thyme Oil Safe?

Thyme oil should not be used directly on the skin, as it can cause sensitization. It must be first diluted with a carrier oil (like olive oil or almond oil). Before use, test on a small area to see if you have any allergies.

This herbal oil should not be taken internally, as it can cause nausea, dizziness, vomiting, diarrhea, and muscle problems. Doing so may also negatively impact your heart, lungs, and body temperature. It may also stimulate the thyroid gland, which is why this essential oil is not recommended for people with hyperthyroidism.

Since thyme oil can be used to increase circulation, it should be avoided by people with high blood pressure. Pregnant women should steer clear of thyme oil because it can stimulate menstrual flow. Thyme oil should also be kept away from infants and young children because they are sensitive.

Thyme Oil Side Effects

Use of thyme oil may result in allergic reactions, even when it’s diluted. Some people who use it may experience dermatitis or inflammation of the skin. People with allergies to rosemary or mint oils should also stay away from thyme and its essential oil.

Always consult a physician or anyone knowledgeable in essential oils before using one, especially if you’re suffering from any disease or are taking certain medications.

How Can Frankincense Oil Aid in Natural Skin Care…

Frankincense is a special sap from the Boswellia tree and it’s had a wide array of cultural applications for over 5000 years. Boswellia trees are hardy trees that yield the valuable resin when the bark is “striped”, or slashed open. It’s a process that’s done by hand to ensure the highest quality resin. Frankincense originated in Africa, India, and the Middle East, with most of the supply coming from the nation of Oman. Trade grew extensive and frankincense eventually became so prized that it was one of the three gifts presented in the Christian Nativity story.

Frankincense has been used in a myriad of ways and, in present times, it’s a popular ingredient in topical skincare products. In this article, we will explore some of the historical uses of this valuable resin, as well as its role in skin care. But first, let’s answer a simple question.

What Is Frankincense?

Frankincense is an aromatic, hardened tree resin. It contains several unique compounds, most importantly boswellic acid. The hard frankincense resin can be refined into an essential oil that offers remarkable health benefits, including boosting the immune system. The regional composition of frankincense is so distinctive that you can trace the source resin by analyzing the oil.

Traditional Uses of Frankincense and Frankincense Oil

Some of the most common uses for frankincense have been cultural or religious in nature. Because of its pleasant aroma, frankincense has been used as incense for centuries. The first recorded use of incense was in Fifth Dynasty Egypt (2345 – 2494 BC). Frankincense was also used in religious ceremonies in the Roman Empire and Ancient Greece. Eventually, its use spread to countries like China, Korea, Japan, Vietnam, and the Philippines. Frankincense saw cultural use in Taoism, Buddhism, and Shinto. Frankincense became popular in Europe and its use was adopted by the Christian faith, particularly Catholicism.

Modern Uses of Frankincense

As the use of frankincense evolved, it became popular as an ingredient in many cosmetic and skin care products. In some areas, frankincense is found in deodorant and toothpaste. Frankincense is used to create natural household cleaning products and is one of the most common oils used in aromatherapy. You can find it in many cosmetic and skin care products as frankincense is frequently added to soaps, shampoos, lotions, and facial creams.

Its popularity is not simply because of its aroma; frankincense actually helps promote youthful, healthy skin. Mixing the essential oil with liquids (especially distilled water) can yield a fragrant, spray-on skin toner. You can combine frankincense oil can with other products to impart its health-supporting properties. Frankincense has a unique chemical composition and proven skin-strengthening abilities. That’s why, after thousands of years, it still remains an important part of natural skin care.

Let’s take a look at why this is so important.

Why Is Natural Skin Care Important?

Skin is the largest organ in the human body. It is constantly exposed to the external environment and all its challenges. One of the primary responsibilities of your skin is to act as [thin] armor for your internal organs, muscles, skeleton, and more. It’s important to take care of your skin so it stays healthy. And, many of the best natural skin care products use frankincense to help achieve this goal.

Don’t underestimate the importance of using natural ingredients when it comes to skin care. If you wouldn’t put toxic substances in your mouth, why would you want to rub them on your skin? Unfortunately, that’s exactly what many people do, as lesser products contain toxic ingredients that can be absorbed through the skin.

8 Skin Care Product Ingredients to Avoid

Eight common skin ingredients that should be avoided include…

  1. Parabens: commonly used preservatives found in many cosmetic products.
  2. Triethanolamine: used in herbicides and petroleum demulsifiers.
  3. Butylene Glycol: humectant that has been traced to contact allergens.
  4. Diethanolamine: can lead to skin irritation but commonly found in soaps, shampoos, cleaners, polishers, and other cosmetics.
  5. DMDM Hydantoin: harsh chemical preservative.
  6. Ethanolamine: listed as a chemical hazard by American Centers for Disease Control and Prevention (CDC).
  7. Sodium Lauryl Sulfate: widely used synthetic detergent with known side effects.
  8. Sodium Laureth Sulfate: shown to be a skin irritant.

This is by no means a complete list of harmful cosmetic additives. There are plenty more, and finding a safe skin care product may seem like an arduous task. That’s why choosing a product with natural ingredients, like frankincense, is so important.

How to Choose the Right Skin Care Product

Many people go out of their way to eat healthy, natural foods. That’s great! Unfortunately, not everyone puts the same thought into choosing the best skin care products. Your skin is not impermeable. Any substance you put on your skin could be absorbed into your bloodstream and dispersed throughout your body.

I suggest limiting yourself to skin care products made with natural ingredients like frankincense. Parfait Visage® is a premium, luxury face cream that was designed to help promote fresh, radiant skin. It’s made with all-natural ingredients, including organic Indian frankincense oil. It’s the perfect skin care product for keeping your face looking its best.